National research shows that the top means by which buyers found the house that they eventually bought were:
- hearing about the property via their Realtor
- viewing the property online
- seeing the yard sign (driving through neighborhoods)
How should this dictate marketing strategies as a seller or seller's Realtor?
Realtor- Enter all pertinent details about the property into the MLS.
- Make it easy to show your property, and communicate that flexibility via the MLS.
- Enter descriptive, compelling remaks into the MLS.
- Take top-notch photos and enter them into the MLS.
- Remind other Realtors about listings when you see them.
Online- Focus on the few short sentences permitted in the "Remarks" field in the MLS. Make this attractive and compelling, and update it periodically.
- Take compelling photos that bring to light the best features of the home.
Sign- Keep the sign looking professional --- pound it into the ground if it starts to sag.
- Install a flyer box with a detailed flyer inside including price and other amenities.
- Include photos (and floor plans if possible) on the flyer.
Remember --- this is just the start of property marketing --- but it is likely to be very effective, as it has been developed based on current buyer behavior.
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