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Not finding success in selling your home? Focus on what you have control over. |
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If you are having difficulty finding a buyer for your home, and you are receiving critical feedback regarding your home's location, neighborhood, floor plan or size, then I would encourage you to focus on what you have control over. You are unlikely to change your home's location, neighborhood, floor plan or size -- at least not in a cost effective manner. Thus, you can either wait (and wait, and wait) for the buyer who will purchase your home despite those factors -- or you can focus on the three main areas that you have the most control over as a home owner.... PRICE If your home is listed for $350K and buyers don't like the neighborhood, location, floor plan, etc., -- they very well might like those features more (or be willing to look past them) if your home were listed for $340K, $330K or $320K. We pick our competition based on your list price -- and maybe we've entered ourselves into too high of a weight class. If we adjust the pricing, we'll have new competitors, with whom we'll hopefully be able to better compete -- and buyers may then be willing to look past their prior objections given the new value proposition. CONDITION Are there areas of your home that could be freshened up to show your house in a more positive light to buyers -- or to not overwhelm them as much with the updates they will need to make? Perhaps some fresh paint, fresh mulch, landscaping tune-up, new light fixtures, replacement carpet in a few rooms, etc.? MARKETING Are we reaching every possible buyer in every possible way? Is your home being marketed as fully as possible both online and offline? Where do the potential buyers of your home live now? How can you reach them? Are they in town buyers? Out of town buyers? What aspects of your home will appeal most to them? Some home sellers (or would-be sellers, as it were) dwell on what they cannot change -- location, layout, neighborhood, etc. Let's chat about the three areas identified above that you do have some control over, and make sure you are positioned well for the Fall market. Recent Articles:
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Scott Rogers
Funkhouser Real
Estate Group
540-578-0102
scott@funkhousergroup.com
Licensed in the
Commonwealth of Virginia
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