First Meeting At Your House - We’ll start by meeting at your home so I can get a good sense of its key features and layout. We’ll talk through any updates or improvements you’re considering before listing, and we’ll also go over your timeline and goals for the sale to make sure we’re on the same page from the start. (
ready to meet?)
Determine A Game Plan - Next, we’ll put together a clear plan for listing your home. I’ll prepare a market analysis so we can talk through your homes value and decide on a pricing strategy that fits the current market. We’ll also finalize any updates or preparations you’re planning, and set a target date for getting your home on the market.
Listing Your Home For Sale - Once we’ve settled on a pricing strategy and your updates are complete, we’ll be ready to get your home on the market. At this point, we’ll schedule professional photos, finalize the marketing preparations, and complete the listing paperwork. Everything typically comes together within a few days - and then your home will be officially on the market for sale!
Reach out today if you are ready to set up a first meeting to talk about the possibility of selling your house.
Some things - like your home’s location - are out of your control and can impact price and how fast it sells. But the good news? You do have control over three key things: price, condition, and marketing.
Price - We’ll start by looking at what similar homes have recently sold for to get a sense of your home’s market value. Then, we’ll check out the current competition - what buyers are seeing alongside your home.
With that info, we’ll create a pricing strategy designed to get you top dollar while meeting your timeline.
Condition - Next, we’ll walk through your home together to see it through a buyer’s eyes. We’ll talk about small fixes, possible upgrades, or staging ideas that could make a big difference.
The goal is to help your home shine and remove anything that might distract buyers.
Marketing - Even a well-priced, well-prepped home needs great marketing. I use a comprehensive strategy to get your home in front of as many qualified buyers as possible.
Follow Up - Once your home hits the market, we’ll start getting feedback from online views, showings and questions from buyers and agents.
I’ll follow up with everyone seriously considering your home so we can learn what’s working and what’s not.
Adjustments - If we’re not getting the traction we want, we’ll revisit the plan. That might mean tweaking the price, making some additional updates, or adjusting our marketing.
Staying flexible and responsive is key to a successful sale.
To market your home effectively, we need to focus on where buyers are discovering the homes they purchase. That means reaching them online, through their Realtors, and by tapping into the power of friends, neighbors, and word of mouth.
Below are the key marketing strategies I use to get your home in front of as many serious, qualified buyers as possible.
High Quality Digital Photography
Great photos don’t just show your home - they tell its story. I work with a team of professional photographers who capture high-quality images of the exterior, interior, and standout features, and we use those images across every part of our marketing to make a strong first impression.
Aerial Photography
Some homes are even more impressive or more clearly understood when seen from above. Our photography team uses drone imagery to capture elevated views that highlight nearby amenities, the neighborhood layout, and your home’s surroundings - helping buyers see the full picture.
Your House Has A Website
I’ll create a dedicated website just for your home - complete with a custom domain that matches your address. This beautifully designed site will feature detailed property info, a full photo gallery, and a 3D walk-through, and I’ll drive traffic to it through brochures, social media, email campaigns to local Realtors, and direct mail.
Full Color Property Brochures
Many buyers explore neighborhoods in person, so I’ll create full-color property brochures to showcase your home at its best. These will be available inside during showings and in a brochure box next to your yard sign to catch the eye of passersby.
Let's Tell Your Neighbors
Your neighbors may know friends or colleagues looking to move into the area, so I’ll send them a cover letter, full-color brochure, and your property website to share the details of your home - and help spread the word.
Fancy - A 3D Walk Through
Photos are key when buyers view a home online—but even with plenty of great images, they’re often left wondering how it all fits together. A Matterport 3D Showcase lets buyers virtually walk through the home, giving them a true sense of the layout, features, and finishes.
Don't Forget The Floor Plans
Some buyers love photos, others dive into the details and descriptions - and then there are those who really connect with a floor plan. For that spatial (and special) group, I’ll provide a clear, easy-to-read layout of your home to help them see how it all fits together.
Online... Here, There, Everywhere
To get your home in front of as many buyers as possible, I’ll market it across major platforms like Facebook, Zillow, Realtor.com, Trulia, and a wide network of national real estate websites.
The More Buyers The Better
Every marketing strategy is designed with one goal in mind: to attract the attention of as many qualified, interested buyers as possible. The more eyes we get on your home, the better the chance of finding the right buyer - quickly and at the best price and with the best terms.
The marketing plan we will use is designed to give your home the best possible exposure to as many potential buyers as possible.
As showings take place, I’ll track everything through an online system that will be accessible to you as well.
I will follow up directly with each showing agent to request feedback, questions and any other helpful details that might help us move their clients closer to making an offer.
When an offer comes in, I’ll walk you through every detail and help you negotiate terms that align with your goals — whether that's price, timing, or anything in between.
If we receive multiple offers (fingers crossed!), I’ll guide you through comparing them carefully so we can choose the one that’s the best overall fit.
My job is to make the process smooth and stress-free while keeping your priorities front and center.
Once we’re under contract, I’ll be by your side through every step leading up to closing. From coordinating inspections to navigating the appraisal and making sure all the contract deadlines are met, I’ll help keep everything moving smoothly.
I’ll stay in close communication with the buyer’s agent and lender to ensure the financing process is on track and that the buyer is meeting their commitments. If any issues pop up, I’ll help you understand your options and guide you through the next steps with confidence.
There are a lot of moving parts between contract and closing, but you won’t have to worry about missing a thing. I’ll take care of the details so you can focus on what really matters - getting ready for your big move!
Reach out today if you are ready to set up a first meeting to talk about the possibility of selling your house.
