"Priced To Sell" -- Just Crazy Marketing Talk?


"Priced To Sell" -- Just Crazy Marketing Talk?
By Scott Rogers • October 11, 2009
Do you take special interest when you hear (or read) "Priced To Sell"? Should you? There are 20 homes on the market right now in Harrisonburg and Rockingham County described in the MLS as "Priced To Sell". Will they sell faster than the other 893 homes on the market that either aren't priced to sell, or at least aren't described that way? Let's see what history indicates.... In the past year 20 homes have sold that were described in the MLS as "Priced To Sell." They sold, on average, in 165 days. In the past year 756 homes homes sold that were not described as having been "Priced To Sell." They sold, on average, in 186 days. As it turns out, the "Priced To Sell" might have been a fair description --- these homes sold in about 10% less time than those that weren't described as "Priced To Sell." Actually, I was hoping we'd see a more convincing difference --- that perhaps homes that have been "priced to sell" would have sold in half the time of other homes. Aside: Maybe if we add "Priced To Sell" to the description of YOUR home it will shave 10% off the time it will take to sell it?? :) Inside Tip: You can search for "Priced To Sell" or other fun phrases in the MLS remarks of active listings via the "keywords" field on my Power Search. Receive Updates by Email Recent Articles: There Are Plenty Of Types Of Houses That Exist That Just Are Not Available To Purchase Home Sales By Price Range In The City Of Harrisonburg Are You Compromising On Aspects Of Your Next Home That You Can Or Cannot Change Later? How Much Slower Are The Winter Months In Our Local Housing Market? Rockingham County and New Home Sales Drive Surge in Area Housing Market Find The Balance Between Optimistic And Realistic Home Pricing Room Size Is Difficult To Understand Solely From Real Estate Photos How Much Would You Value Not Having To Prepare Your Home For Showings? One Out Of Four Homes Is Taking Longer Than A Month To Sell Consider The Cost Of Your Planned Renovations When Planning Your Offer
Have any questions? Contact Scott Rogers at 540-578-0102 or scott@funkhousergroup.com
Based on information from the Harrisonburg-Rockingham Association of REALTORS® or its MLS, for the period Jan 1, 2000 through Nov 21, 2024 (unless otherwise noted).
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