How to sell your house in a buyer's market


How to sell your house in a buyer's market
By Scott Rogers • April 24, 2012
Some would say for every buyer there is a house, and for every house there is a buyer. That doesn't really apply in a buyer's market. When there are more sellers in the market than buyers (now) as would-be seller you need to focus on what it will take to make your house one of those that will actually sell. Here are some quick tips to get you started -- consider them to be starting points for a conversation with your Realtor about how to best position, market and sell your house.... Accentuate the positives - Focus on the most desirable aspects of your home (floor plan? age? condition? neighborhood?) and promote those features or characteristics heavily. Overcome the objections - Be realistic about what buyers will be concerned about (steep driveway? small yard? busy road? damp basement?) and create a strategy for making buyers comfortable with those aspects of your home, instead of pretending they don't exist or hoping that buyers don't notice them. Promote creatively - Think critically about who the most likely buyer of your home will be, and how to best reach them with the wonderful news that your house is for sale. One marketing strategy and one set of marketing techniques is not a cure all for all properties. Price aggressively - When in doubt, sharpen your pencil and offer an overly compelling price for your home that will raise the eyebrows of potential buyers and get them to act now to pick your house instead of stewing over the decision for weeks, months or eternally. As suggested by the Venn diagram above, there are plenty of houses that won't be chosen by buyers this week, month and even year. If you want your house to be one that actually sells, be realistic about your house, and the market, and create an aggressive, creative, proactive strategy for moving forward. Receive Updates by Email Recent Articles: Is There A Price You WOULD Pay For This House? There Are Plenty Of Types Of Houses That Exist That Just Are Not Available To Purchase Home Sales By Price Range In The City Of Harrisonburg Are You Compromising On Aspects Of Your Next Home That You Can Or Cannot Change Later? How Much Slower Are The Winter Months In Our Local Housing Market? Rockingham County and New Home Sales Drive Surge in Area Housing Market Find The Balance Between Optimistic And Realistic Home Pricing Room Size Is Difficult To Understand Solely From Real Estate Photos How Much Would You Value Not Having To Prepare Your Home For Showings? One Out Of Four Homes Is Taking Longer Than A Month To Sell
Have any questions? Contact Scott Rogers at 540-578-0102 or scott@funkhousergroup.com
Based on information from the Harrisonburg-Rockingham Association of REALTORS® or its MLS, for the period Jan 1, 2000 through Nov 24, 2024 (unless otherwise noted).
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