How do you market and sell a $750K+ home in Harrisonburg or Rockingham County?


How do you market and sell a $750K+ home in Harrisonburg or Rockingham County?
By Scott Rogers • June 18, 2012
There are 17 homes on the market in Harrisonburg and Rockingham County priced over $750K -- view them here. How many of these impressive homes are likely to sell this year? Well, as it turns out, the high end home market ($750K+) is on fire in 2012 (with 1 sale thus far) as compared to 2011 when not a single home sold for more than $750K as reported by the HRAR MLS. Yes, you heard that right, not a single home over $750K sold during 2011 through the HRAR MLS. Which brings me back to the question at hand..... How do you market and sell a $750K+ home in Harrisonburg or Rockingham County? There are plenty of marketing strategies and techniques that can be employed (e-mail me and we'll discuss them) but the main point here is that a seller needs to set realistic expectations based on how large the pool of buyers is for their particular segment of the market. If nobody has bought a home like yours (based on price, size, location, whatever) during the past year --- what are you going to do in the marketing and pricing of your home to get different results? Don't do the same thing that other sellers have done for the past year and expect different results. Receive Updates by Email Recent Articles: There Are Plenty Of Types Of Houses That Exist That Just Are Not Available To Purchase Home Sales By Price Range In The City Of Harrisonburg Are You Compromising On Aspects Of Your Next Home That You Can Or Cannot Change Later? How Much Slower Are The Winter Months In Our Local Housing Market? Rockingham County and New Home Sales Drive Surge in Area Housing Market Find The Balance Between Optimistic And Realistic Home Pricing Room Size Is Difficult To Understand Solely From Real Estate Photos How Much Would You Value Not Having To Prepare Your Home For Showings? One Out Of Four Homes Is Taking Longer Than A Month To Sell Consider The Cost Of Your Planned Renovations When Planning Your Offer
Have any questions? Contact Scott Rogers at 540-578-0102 or scott@funkhousergroup.com
Based on information from the Harrisonburg-Rockingham Association of REALTORS® or its MLS, for the period Jan 1, 2000 through Nov 22, 2024 (unless otherwise noted).
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