What will it take to sell your house in today's real estate market?  The age-old adage of "Location, Location, Location" still rings true – but since it is not cost effective to move your house, it may be helpful to focus on three areas that are under your control.  These three areas are all essential to successfully selling your home.

Price: Find Your Place In The Market.  Before listing your home for sale it is essential to understand the dynamics of the current housing market – but don't stop there.  Not only do you need to understand the general trends (sales pace, sales price, inventory, etc.) you also must dig deep to explore the specifics of the market that pertain to your particular home.  How many houses have sold in your neighborhood in the past six months, and at what prices?  What other neighborhoods will buyers be exploring?  Are there 10 other houses on the market just like your house, or just two?  For a thorough understanding of the local housing market, please refer to HarrisonburgHousingMarket.com.

Condition: There's Old, Then There's Dilapidated.  Even if your house is priced well compared to recently sold properties and currently available properties, we still need to position it to sell by optimizing its condition.  Sometimes this is de-cluttering or simplifying.  Sometimes a staging consultation will be helpful.  Quite frequently, some minor repairs or cosmetic updates will help your property to sell.  As we work to prepare your house to go on the market we will be focusing on improving the overall impression that buyers have of your house (old and dilapidated versus old but meticulously maintained) as well as eliminating potential objections that buyers might have that can easily be remedied before listing your home.

Marketing: Put The Storyline On Display For Buyers.  A well-priced home in excellent condition must be marketed well to attract potential buyers to come and view the property.  These days, real estate marketing should start with excellent photography, preferably with a wide-angle lens and external flash – a few photos from a smartphone aren't going to cut it.  Beyond photography, it is important to focus on the storyline of the home – what are the selling points and the most attractive features?  With photos and storyline in hand, we must then focus on widely exposing your home both online and in the real world.  This likely means a brochure box next to your yard sign with color brochures, as well as an individual property web site, and broad syndication to a variety of online real estate web sites.

Our local housing market is slowly recovering, but there are still more sellers than buyers – which means that a property must be priced well, be in excellent condition, and be thoroughly marketed if it is to sell for the optimal price.

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Have any questions? Contact Scott Rogers at 540-578-0102 or scott@funkhousergroup.com