At least 60 buyers will sign a contract to buy a house next month. How do we make them pick your house?


At least 60 buyers will sign a contract to buy a house next month. How do we make them pick your house?
By Scott Rogers • February 21, 2014
Last March, 67 buyers signed contracts to buy homes in Harrisonburg and Rockingham County, and I expect about the same number to commit to properties this March. With 556 homes on the market, how do we make sure they pick your home? PRICE - First and foremost, we need to examine how your home stacks up to the competition when it comes to pricing. Are most other comparable homes priced below your list price? Very close to your list price? Perhaps we need to undercut the competition to make a buyer ready to commit based on the value and opportunity offered by your home. MARKETING - Is your property marketed broadly and effectively? Does the marketing plan for your home focus first on the primary three ways (internet, sign, Realtor) buyers find the homes they purchase? Do the property photos, brochures, and online presence accentuate your home's strong points? CONDITION - To the extent that we can generate showings through competitive pricing and appropriate and effective marketing, let's also make sure buyers are even more impressed when they view your home in person. Eliminate distractions and potential objections that buyers might perceive when walking through your home. FOLLOW UP - We'll also need to proactively and persistently follow up with buyers (or their Realtors) that have viewed your house. What are their questions, their hesitations, their objections? What additional information can we provide them, or solutions can we research for them? There are certainly some aspects of selling your house that are out of our control, but we do have the ability to affect the price, marketing and condition of your home to maximize the possibility that a March buyer picks your home! Receive Updates by Email Recent Articles: There Are Plenty Of Types Of Houses That Exist That Just Are Not Available To Purchase Home Sales By Price Range In The City Of Harrisonburg Are You Compromising On Aspects Of Your Next Home That You Can Or Cannot Change Later? How Much Slower Are The Winter Months In Our Local Housing Market? Rockingham County and New Home Sales Drive Surge in Area Housing Market Find The Balance Between Optimistic And Realistic Home Pricing Room Size Is Difficult To Understand Solely From Real Estate Photos How Much Would You Value Not Having To Prepare Your Home For Showings? One Out Of Four Homes Is Taking Longer Than A Month To Sell Consider The Cost Of Your Planned Renovations When Planning Your Offer
Have any questions? Contact Scott Rogers at 540-578-0102 or scott@funkhousergroup.com
Based on information from the Harrisonburg-Rockingham Association of REALTORS® or its MLS, for the period Jan 1, 2000 through Nov 22, 2024 (unless otherwise noted).
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