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One High (or low) Sales Price Is Likely Not Enough To Justify A Pricing Strategy |
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It's easy to accidentally focus only on one data point and to then be led astray to incorrect conclusions. "I know my planned asking price seems high... but there was that one house sold for..." Let's think about it a bit more thoroughly using the mostly fictional illustration below... THE BUYER'S STATED PERSPECTIVE I know that your house is listed for $450K, but this one other home a few streets over sold for $350K last month, and it was a larger, so I'm not paying any more than $350K -- or maybe $375K -- for your home. THE LARGER CONTEXT Just a few items...
Furthermore, aside from all of these differences in the two houses --- the other ($350K) house is not available any longer --- and there aren't three other houses just like it that the buyer can decide to buy. In this case, by focusing on this one not-actually-that-similar sale, the buyer has put themselves in a situation where they might miss out on purchasing a great home because of how they are viewing the market based on one comparable sale. THE SELLER'S STATED PERSPECTIVE I am confident that I can sell my house for $450K. After all, my friend owned a very similar house and he just sold it in a week, with multiple offers, for $450K! THE LARGER CONTEXT Just a few items...
Again, by focusing on this one not-actually-that-similar sale, the seller has put themselves in a situation where they might miss out on selling their home because of how they are viewing the market based on one comparable sale. The Main Takeaway As a buyer or as a seller -- don't focus on just one comparable sale when deciding on a reasonable price to pay or to ask -- look for the larger context! Recent Articles:
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Scott Rogers
Funkhouser Real
Estate Group
540-578-0102
scott@funkhousergroup.com
Licensed in the
Commonwealth of Virginia
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