Should We Let Buyers View Your Home Before It Hits The Market?


Should We Let Buyers View Your Home Before It Hits The Market?
By Scott Rogers • May 17, 2023
Q: Should we let a buyer (or two or three) look at your house before it is listed for sale? A: Usually... no... though it depends on your goals. Despite higher mortgage interest rates, there are still lots of buyers in the market (more than there are sellers) and thus we still have a shortage of houses available for sale in many/most price ranges in Harrisonburg and Rockingham County. This shortage of housing inventory means that there will still probably be a good bit of buyer interest in your home when it is listed for sale. During the first week that your house is listed for sale there are likely to be quite a few showings - many with buyers who have been searching for a home for months and have not been successful in buying a home because of competition from other buyers. Here's why this early, steady flow of eager buyers is great for you as a seller... Buyers will understand that they need to make a decision quickly. Buyers will be motivated to make their best possible offer if there is the potential threat of other buyers also making offers. Once the first offer comes in, many buyers will try to make their offers even stronger, possibly leading to offers over the asking price, or with escalation clauses. Some buyers might try to make their offer stronger by waiving the inspection or limiting the impact of the appraisal contingency. All of this happens, though, because your house is simultaneously available to all local buyers and thus they feel the pressure of competing with other potential buyers. When a seller is preparing their home for sale, they will sometimes hear through a neighbor or co-worker that there is someone interested in their home that would like to come view it before it hits the market. Should you allow for that? In most cases, in my opinion, probably not. Letting a buyer (or buyers) view your home before it is officially on the market might result in that buyer making an offer before your house is on the market, thus not giving you the opportunity to see how much other interest existed. One buyer making an offer without other buyers possibly coming in with their offers simultaneously almost always leads to offer terms that are not as favorable to you. Why would the only buyer to have seen your house (because it is not yet listed for sale) include an escalation clause in their offer? Why would they waive a home inspection? They wouldn't. It's the competition from other buyers that causes them to do so. So, as exciting as it is to hear that someone is interested in your house even before it is listed for sale -- you are almost always going to sell your house with more favorable terms if you list it for sale and expose it to the broadest possible pool of buyers currently in the market to buy. The main exceptions I can think of are... You have a family member or close friend that might want to buy the house, and you'd be OK selling it to them at a lower price than you would have otherwise obtained because of that relationship. You are really dreading showings, and are OK with possibly "leaving money on the table"with a lower sales price to avoid the barrage of showings during the first few days on the market. So -- if you're getting ready to sell, and you hear from a buyer that they are interested in viewing the house before you list it for sale -- considering telling them "I'm so sorry, but I want to wait until the house is on the market..." and letting them know the date that you anticipate that it will be hitting the market. Receive Updates by Email Recent Articles: Is There A Price You WOULD Pay For This House? There Are Plenty Of Types Of Houses That Exist That Just Are Not Available To Purchase Home Sales By Price Range In The City Of Harrisonburg Are You Compromising On Aspects Of Your Next Home That You Can Or Cannot Change Later? How Much Slower Are The Winter Months In Our Local Housing Market? Rockingham County and New Home Sales Drive Surge in Area Housing Market Find The Balance Between Optimistic And Realistic Home Pricing Room Size Is Difficult To Understand Solely From Real Estate Photos How Much Would You Value Not Having To Prepare Your Home For Showings? One Out Of Four Homes Is Taking Longer Than A Month To Sell
Have any questions? Contact Scott Rogers at 540-578-0102 or scott@funkhousergroup.com
Based on information from the Harrisonburg-Rockingham Association of REALTORS® or its MLS, for the period Jan 1, 2000 through Nov 24, 2024 (unless otherwise noted).
Comments (0) or Subscribe